Tecnología, Medios y Comunicaciones

Artículos Recientes

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  07/10/2024

  United Kingdom

  Junk Food for Thought: New Rules for October 2025

  After years of prolonged discussions, the UK Government has at last settled on a course of action about high in fat, salt, and sugar (“HFSS”) advertising – or have they? Having dabbled with the possibility of bans, restrictions, and countless consultations, the UK Government is now decided (for now, at least) to implement stricter advertising restrictions for less healthy foods and drink products in October 20251. Traditional TV and online platforms are bracing themselves for tough restrictions. In a surprising twist, it seems internet protocol television (“IPTV”)...

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  03/10/2024

  United Kingdom

  Gambling Commission publishes update to new direct marketing requirements

  On 27 August 2024, the Gambling Commission (the “Commission”) published an update (“Update”) confirming that Social Responsibility Code 5.1.12 (“SR Code 5.1.12”) will be revised following industry feedback. Having also extended the implementation date, gambling operators (the “Operators”) will be required to comply with the new SR Code 5.1.12 from 1 May 2025.BackgroundIn May 2024, the Commission published its response to a consultation (the “Consultation”) on proposed changes to the Licence Conditions and Codes of Practice (the “LCCP”)...

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  02/10/2024

  Hungría

  Hungary begins implementation of EU AI Act with passage of Resolution

  The Hungarian government has issued Resolution 1301/2024. (IX. 30.), which establishes the foundation for creating the body responsible for implementing the tasks required by the EU AI Act. In issuing this resolution, Hungary has begun preparations for enforcing the regulation, which means that companies should now prepare for compliance by reviewing the AI systems they use, assessing these systems' alignment with the EU AI Act's requirements, and preparing the necessary risk management documentation to ensure transparency, accountability, and safety.Hungary’s new enforcement body will:Operate...

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  02/10/2024

  Bélgica

  Could AI-generated designs find protection under EU design law?

  As artificial intelligence (AI) continues to revolutionize the creative industry, it brings with it a host of legal questions, particularly in the realm of intellectual property. One of those questions is how to protect AI-generated designs.AI and Copyright: A Human-Centric LawUnder current copyright laws, courts in the EU and the US seem to take the position that protection is granted only to works created by human authors. This means that AI-generated works, no matter how creative AI has been, would not be eligible for copyright protection. This gap in the law leaves AI-generated works vulnerable...

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  01/10/2024

  United Kingdom

  Betting on privacy: Sky's cookie consent reprimand

  On 2 September 2024, the UK Information Commissioner’s Office (“ICO”) issued a reprimand to Bonne Terre Limited (trading as Sky Betting and Gaming) (“SkyBet”) for unlawfully processing personal data through advertising cookies without consent. The ICO found that SkyBet was sharing its users’ personal data with adtech companies as soon as they accessed the SkyBet website, before they had the option to accept or reject advertising cookies, which meant that their personal data could be used to target them with personalised ads without their knowledge or prior consent....

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  30/09/2024

  United Kingdom

  ASA upholds complaint against Nike in relation to misleading price claims

  On 25th September 2024, the Advertising Standards Authority (“ASA”) upheld a ruling against Nike and its authorised seller, The Sole Supplier, concluding that a paid-for advert promoting a deal available on a pair of Nike trainers was misleading and should not be shown again. This ruling forms part of the ASA’s wider piece of work on ‘online choice architecture’ (OCA), and so-called ‘dark patterns’.OCA is the designs, systems, and procedures that a website or software developer/operator implements to facilitate the decision-making of its end users. While...

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