Publicité et marketing

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eAlerts Récentes

  •  
    14/10/2024
    United Kingdom

    This is the end, beautiful friend: the ASA clamps down on misleading practices when changing and ending offers to consumers

    In two series of rulings issued on 9 October 20224, the Advertising Standards Authority (ASA) has ruled against misleading practices in relation to (i) end dates for discount promotions, and (ii) price changes in the course of subscription contracts.End dates for price promotionsThe CAP Code has lengthy but ambiguous rules on disclosing the end date of promotions. End dates are listed as a “significant condition” for promotions which should be disclosed (rule 8.17.4), but the same rule goes on to say that “[c]losing dates are not always necessary” (rule 8.17.4.a). If omitting...
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  •  
    10/10/2024
    Pologne

    Poland steps up consumer protection on alcoholic beverages market

    GB PL
    In early October 2024, Poland’s Ministry of Agriculture and Rural Development issued a draft regulation introducing additional restrictions on the packaging of certain spirit drinks.The draft, which appeared on the website of the Governmental Legislation Centre, applies to spirit drinks falling under EU Regulation 2019/787, which include vodka, whisky, gin and liqueurs. However, beverages with an alcohol content of less than 15% will generally not be covered by the draft.With the proposed regulation, the Polish legislator is attempting to supplement regulations on the packaging of spirit...
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  •  
    07/10/2024
    United Kingdom

    Junk Food for Thought: New Rules for October 2025

    After years of prolonged discussions, the UK Government has at last settled on a course of action about high in fat, salt, and sugar (“HFSS”) advertising – or have they? Having dabbled with the possibility of bans, restrictions, and countless consultations, the UK Government is now decided (for now, at least) to implement stricter advertising restrictions for less healthy foods and drink products in October 20251. Traditional TV and online platforms are bracing themselves for tough restrictions. In a surprising twist, it seems internet protocol television (“IPTV”)...
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  •  
    03/10/2024
    United Kingdom

    Gambling Commission publishes update to new direct marketing requirements

    On 27 August 2024, the Gambling Commission (the “Commission”) published an update (“Update”) confirming that Social Responsibility Code 5.1.12 (“SR Code 5.1.12”) will be revised following industry feedback. Having also extended the implementation date, gambling operators (the “Operators”) will be required to comply with the new SR Code 5.1.12 from 1 May 2025.BackgroundIn May 2024, the Commission published its response to a consultation (the “Consultation”) on proposed changes to the Licence Conditions and Codes of Practice (the “LCCP”)...
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  •  
    30/09/2024
    United Kingdom

    ASA upholds complaint against Nike in relation to misleading price claims

    On 25th September 2024, the Advertising Standards Authority (“ASA”) upheld a ruling against Nike and its authorised seller, The Sole Supplier, concluding that a paid-for advert promoting a deal available on a pair of Nike trainers was misleading and should not be shown again. This ruling forms part of the ASA’s wider piece of work on ‘online choice architecture’ (OCA), and so-called ‘dark patterns’.OCA is the designs, systems, and procedures that a website or software developer/operator implements to facilitate the decision-making of its end users. While...
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  •  
    19/09/2024
    Pays-Bas

    Netherlands publishes survey on compliance with “Guidelines for Online Consumer Protection”

    In August 2024, the Dutch Consumer & Market Authority released a survey of webshops on adherence to the “Guidelines for Online Consumer Protection”. The study aimed to assess if webshops were complying with regulations to prevent online consumers from being misled. Key findings from the study are outlined below.Guidelines for Online Consumer ProtectionThe Netherlands Authority for Consumers and Markets (ACM), responsible for consumer protection and market competition in the Netherlands, published the “Guidelines for Online Consumer Protection” in 2020. These guidelines...
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