Language Act comes in to full force in Hungary

Hungary

The Language Act, XCVI of 2001 on the Hungarian language coverage contained in foreign language advertisements, banners and other information of general interest came into partial force on 17 February 2002. The transition period came to a close on 1 January 2003 and the Act now also applies to advertisements, banners and information first published or displayed before 17 February 2002.

The Language Act requires that information given in a foreign language must also be given in Hungarian, and that the Hungarian language must be of the same meaning and, where applicable, the same size as the foreign language. The Act covers business advertisements placed in the Hungarian language press, radio and TV channels, billboards, information displayed at points of sale, information on products, and information displayed at places (either public or private) open to the public, including public transport.

The above requirements do not apply to trade names and product markings, such as trademarks (regardless of whether the trademarks are or are able to be protected), markings or names well known to the public.

For adverts, the supervising authority is the Consumer Protection Agency and it shall proceed in accordance with the Advertisement Act. The municipalities are in charge of supervising banners and other information of general interest and they shall proceed pursuant to general rules of administrative procedure.

For further information please contact Dr Gabriella Ormai at [email protected] or on 00 36 1 4834800.