Avoid an advertising red card: Middle Eastern considerations for your Qatar ‘22 campaign


As the 2022 Football World Cup in Qatar draws nearer, all eyes are on the Middle East, with this being the first time that the tournament has been hosted in the region. Brands around the world will undoubtedly be gearing up to get into the football spirit and roll out football-themed campaigns, promotions and other activations. However, brands will need to take care to ensure that their forthcoming campaigns do not fall foul of local Qatari laws, FIFA rules and guidelines and the FIFA Media and Marketing Regulations as well as other regional laws and regulations. To avoid a red card, please check out our article.