Werbung & Marketing

Aktuelle eAlerts

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  26/11/2024

  Schweiz

  Advertising discount pricing in Swiss retail: a closer look at compliance with the Price Indication Ordinance

  Swiss retailers advertise shift to discount pricing"How Low Can We Go?" asks a Swiss retailer provocatively on the cover of its latest magazine. The answer that follows: "As low as the discounters."Swiss retailers are lowering prices to match discounter levels, intensifying competition for customers. Consequently, Swiss retailers are stepping up their advertising with bold promotions using terms such as "TIEFPREIS" (German for "Low Price"), "FRISCH GESENKT" ("Freshly Reduced")" or "zum Discountpreis" ("Discount price"). These assertive price claims, however, raise the question: How are such claims...

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  26/11/2024

  United Kingdom

  Upheld: ASA rules against gambling ads in their latest action against social casinos

  Upheld: ASA rules against gambling ads in their latest action against social casinosOn 25 September 2024, the Advertising Standards Authority (the “ASA”) issued rulings against five different social casino games, concluding that their ads were “misleading” and did not make sufficiently clear that consumers “couldn’t win or withdraw any real-world money”.These rulings come as part of a wider crackdown by the ASA against paid-for gambling-like ads, having been identified for investigation back in March 2024 following information gathered by the ASA.The ASA...

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  14/10/2024

  United Kingdom

  This is the end, beautiful friend: the ASA clamps down on misleading practices when changing and ending offers to consumers

  In two series of rulings issued on 9 October 20224, the Advertising Standards Authority (ASA) has ruled against misleading practices in relation to (i) end dates for discount promotions, and (ii) price changes in the course of subscription contracts.End dates for price promotionsThe CAP Code has lengthy but ambiguous rules on disclosing the end date of promotions. End dates are listed as a “significant condition” for promotions which should be disclosed (rule 8.17.4), but the same rule goes on to say that “[c]losing dates are not always necessary” (rule 8.17.4.a). If omitting...

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  10/10/2024

  Polen

  Poland steps up consumer protection on alcoholic beverages market

  GB PL

  In early October 2024, Poland’s Ministry of Agriculture and Rural Development issued a draft regulation introducing additional restrictions on the packaging of certain spirit drinks.The draft, which appeared on the website of the Governmental Legislation Centre, applies to spirit drinks falling under EU Regulation 2019/787, which include vodka, whisky, gin and liqueurs. However, beverages with an alcohol content of less than 15% will generally not be covered by the draft.With the proposed regulation, the Polish legislator is attempting to supplement regulations on the packaging of spirit...

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  07/10/2024

  United Kingdom

  Junk Food for Thought: New Rules for October 2025

  After years of prolonged discussions, the UK Government has at last settled on a course of action about high in fat, salt, and sugar (“HFSS”) advertising – or have they? Having dabbled with the possibility of bans, restrictions, and countless consultations, the UK Government is now decided (for now, at least) to implement stricter advertising restrictions for less healthy foods and drink products in October 20251. Traditional TV and online platforms are bracing themselves for tough restrictions. In a surprising twist, it seems internet protocol television (“IPTV”)...

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  03/10/2024

  United Kingdom

  Gambling Commission publishes update to new direct marketing requirements

  On 27 August 2024, the Gambling Commission (the “Commission”) published an update (“Update”) confirming that Social Responsibility Code 5.1.12 (“SR Code 5.1.12”) will be revised following industry feedback. Having also extended the implementation date, gambling operators (the “Operators”) will be required to comply with the new SR Code 5.1.12 from 1 May 2025.BackgroundIn May 2024, the Commission published its response to a consultation (the “Consultation”) on proposed changes to the Licence Conditions and Codes of Practice (the “LCCP”)...

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