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Aktuelle eAlerts

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  13/05/2024

  United Kingdom

  Upheld: ASA rules against ProgressPlay betting ad

  On 8 May 2024, the Advertising Standards Authority (the “ASA”) issued a ruling against ProgressPlay Ltd t/a JeffBet for featuring a misleading promotional offer on their website that implied eligibility for all new JeffBet customers.The AdvertisementIn November 2023, the JeffBet website featured a “BET £10 AND GET £30 FREE BET” promotion on its homepage. The terms and conditions stated in small print that the offer was for “New Players Only” and included a link to the full terms and conditions.The complainant, who was not eligible for the promotion...

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  10/05/2024

  England and Wales

  Postcode Lottery Ad featuring Emma Willis Wins ASA's Approval

  Introduction:On 1 October 2022, the Advertising Standards Authority (the “ASA”) introduced a new gambling advertising rule (a summary of which can be read here) which strengthened the obligations on gambling operators to ensure the content of their advertisements (“ads”) does not appeal to under 18s. At the time, questions were raised as to what would constitute a “strong appeal”, but a number of rulings since the rule was introduced have provided useful insight into what is likely to fall within scope according to the ASA.The ASA has previously upheld rulings...

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  29/04/2024

  Großbritannien

  Food Advertising and Environmental Claims: A Balancing Act for Businesses

  The Advertising Standards Authority (ASA) has published a report on its research into consumer understanding of environmental claims in food advertisements (Environmental claims in food advertising - ASA | CAP). While some of the findings are unsurprising, they also reveal important insights into inferences consumers draw from different kinds of claims, and challenge the view that reducing their environmental impact is a primary focus for consumers who respond to environmental claims. Businesses should:Take care with the implications of their claims, which may be unexpected;Use clear and specific...

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  17/04/2024

  England and Wales

  AI-driven enforcement comes of age in UK with AI systems reshaping advertising and regulation and enforcement – ASA’s 2023 Annual Report

  The UK’s Advertising Standards Authority (ASA) has published its 2023 annual report, describing 2023 as a watershed year for its digital strategy.Together, the ASA and the Committee of Advertising Practice (CAP) secured the amendment or withdrawal of 27,378 ads in 2023, a remarkable 92% of which resulting from proactive work largely powered by the ASA’s Active Ad Monitoring System. In December 2022, the ASA ran 20,000 ads through the system, which rose to over 600,000 ads per month by the end of 2023. This system forms a key part of the ASA’s 2024 to 2028 strategy on AI-assisted...

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  09/04/2024

  United Kingdom

  Three not-so-ran­do­mi­sed rulings from the ASA

  On 20 March 2024, the Advertising Standards Authority (“ASA”) upheld complaints against three separate social media ads for online games that failed to disclose the inclusion of loot boxes.All three complaints were made by Leon Y. Xiao, a PHD Fellow at the IT University of Copenhagen, after he published a report in January 2024 which highlighted that 93% of games that contained loot boxes did not disclose these in their social media ads, therefore failing to comply with CAP Guidance on loot boxes.The ASA examined all three ads and upheld that each ad had breached rules 3.1 and 3.3 of...

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  02/04/2024

  England and Wales

  From Dancing Cows to “The Beast”: do these gambling ads appeal to young people?

  Introduction:On 1st October 2022, the Advertising Standards Authority (the “ASA”) introduced a new gambling advertising rule (a summary of which can be read here) which strengthened the obligations on gambling operators to ensure the content of their advertisements (“ads”) does not appeal to under 18s. At the time, questions were raised as to what would constitute a “strong appeal”, but a number of rulings since the rule was introduced have provided useful insight into what is likely to fall within scope according to ASA.The ASA has previously upheld rulings...

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