Werbung & Marketing

Aktuelle eAlerts

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  28.03.2023

  Europe

  Eu­ro­pean Par­lia­ment and Coun­cil re­a­dy to start ne­go­tia­ti­ons on EU Da­ta Act – Eu­ro­pe gets clo­ser to ad­op­ting a da­ta law

  In February 2022 the European Commission presented its proposal for the EU Data Act, which – if adopted - will introduce a far-reaching legal regime on access to and use of non-personal data in the EU and will, similar to the GDPR, be applicable to businesses established outside the EU. The proposed regulation contains a set of rules defining how various forms of data can be used and by whom for purposes across all economic sectors with the aim of creating a new data-agile ecosystem. While the new law will bring new opportunities, it will also create legal challenges for all actors in the...

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  06.03.2023

  Polen

  Green­wa­shing - new gui­de­li­nes and first pro­cee­dings

  GB PL

  Promoting products or services using slogans related to their positive environmental impact is becoming an increasingly prominent marketing technique in the public space. International initiatives such as the adoption of the Sustainable Development Goals and climate neutrality policies are among the reasons for the growing popularity of so-called 'green claims'. More and more consumers also expect businesses to pay attention to their company's environmental impact and are taking these claims into account when making purchasing decisions.New marketing strategies can carry the risk of so-called 'greenwashing',...

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  15.02.2023

  England and Wales

  Hot con­su­mer law to­pics for 2023

  As we ease ourselves into 2023, there has been a recent flurry of activity at UK and EU level in relation to consumer protection law matters. Here is our round-up of the “hot” consumer law topics which consumer-facing businesses should keep an eye on over the coming year, and which are likely to lead to direct enforcement action:1 - Two-tiered EU regime for online platforms and online search engines kicks off this monthThe first deadline under the new EU Digital Services Act (DSA) hits this week, on 17 February. By that date, all providers of online platforms and online search engines...

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  13.02.2023

  England and Wales

  Not Upheld – Sports bet­ting ads that do not ha­ve a strong ap­peal to un­der 18s

  On 08 February 2023, the Advertising Standards Authority (“ASA”) issued two rulings in respect of the new gambling advertising rules that came into force in October last year.On 1 October 2022, a new gambling advertising rule came into force (a summary of which can be read here) which strengthened the obligations on gambling operators to ensure the content of their ads is not appealing to under 18s, especially by reflecting or being associated with youth culture (the “New Rules”). The introduction of the New Rules raised some questions as to what a “strong appeal”...

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  27.01.2023

  Polen

  Po­lan­d's UO­KiK ve­ri­fy­ing im­ple­men­ta­ti­on of the Om­ni­bus Di­rec­tive

  GB PL

  Poland's Competition and Consumer Protection office (UOKiK) is now monitoring compliance with the EU's Omnibus Directive. The relevant implementation legislation went into effect in Poland on 1 January 2023. The UOKiK's compliance monitoring activities began less than two weeks after the implementation of the Directive, which introduces a number of new obligations for businesses that sell products or services to consumers, such as obligations to provide transparent information about price reductions, publish fair consumer reviews, and present offers fairly in search results. The UOKiK reports that...

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  27.01.2023

  Polen

  Pols­ka: Po­nad 22 mln ka­ry od UO­KiK za zmi­anę re­gu­la­mi­nu oraz pod­wyżs­ze­nie cen świ­adc­z­onych usług

  GB PL

  Prezes UOKiK nałożył na Vectrę (oferującą usługi dostępu do internetu oraz telewizji) ponad 22 mln zł kary za jednostronne wprowadzenie do umów z klientami postanowień pozwalających na ich zmianę, a następnie podwyższenie abonamentów na ich podstawie. Vectra wprowadziła do obowiązujących umów, zawartych na czas nieokreślony, klauzulę modyfikacyjną, opisującą okoliczności, w których możliwa będzie zmiana ogólnych warunków umowy. Następnie,...

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